This was such a fun product photography shoot for Hype & Vice, a tailgating sportswear line. We used white seamless paper for a simple and clean look that was all about the models and their looks. Fitting props were used to give a sense of the lifestyle and mood that this particular brand promotes. Tailgating is all about a party, and it's hard not to feel part of the good times and looking at an image like this. All of that translates to an enjoyable shopping experience for their customers who browse the company's catalogue where this image is featured. We also photographed each look individually and more informatively so shoppers interested a specific garment can get a more detailed view. A shot like this shows how two friends can show up to event and coordinate looks.
Location: Costa Mesa, CA.